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I'm not advocating for a race to the bottom. I think we're at the bottom already, and sadly nothing we can do personally is going to change that.

I don't want people to go out of their way to hurt the companies, purposefully buying tickets they don't want and then refunding them or something. I'm just saying that on the occasion that a mistake happens, you shouldn't feel bad about using whatever legal/procedural recourse available so that you don't have to just eat the cost.

I would go for alternative airlines if there were any. Alas.

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If there aren't any airlines you agree with you can stop flying. Ultimately the point is to not spend your money with a company whose business practices you so strongly disagree with. If that's the entire industry then so be it.
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What do you mean by "so strongly disagree with"?

I've plainly stated that I don't think they are bad to the point you should go out of your way just to attack them.

I also didn't say they are evil, destroying the world or anything like that. If that's what I thought, then yeah, stopping doing business with them altogether might be the best course of action.

But I simply said that you shouldn't feel bad about making use of recourses made available to you by either the law or the company itself. Which I don't think it's at all incongruent with continuing to use these companies' services.

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Maybe I misread your point, I'd assume someone would strongly disagree with a company if the the situation is considered 100% adversarial.
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which airlines are not doing shitty business practices?

some time ago I was thinking that "well, these dark patterns are there, but I am buying from Ryanair so what I expected"

and then I was buying from more upscale company and it had literally the same dark patterns trying to mislead and upsell you

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Airlines are mostly monopolies. There is almost never an exact competing route.
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I don't know the last time I looked for a flight and only had a single airline with routes. There's always better and worse options, but that's to be expected.
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no matching literally the same products is distinct from being a monopoly

some specific routes may have de facto monopoly but many, many are not

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