Isn't the building block that a prion requires to create a copy of itself essentially a chemically almost-identical protein that is just folded differently?
How about an alternative analogy of the prion folding pattern spreading through chemically-similar molecules like a meme through a population of similarly conditioned brains?
https://www.youtube.com/watch?v=K0K-pMPFzGY
I like your analogy memes and prions need an already existing condition and then twist them into something else. If we are allowed to enter the philosophical domain, it's like the devil's work twisting the mind of the righteous or the Sith turning the force-sensitive beings :-)
Sorry, I went off the rails.