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Hard disagree with your disagree.

Apple was saved because it abandoned all its pre-1997 software and adopted NEXTSTEP, which Jobs created.

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Right, and he had the knowledge to know that consumers don't care about that stuff. So we got iPhones with excellent usability instead of windows phones with HD displays.
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Building products for consumers and building products for engineers are seemingly not the same endeavor. I loved having physical buttons and a keyboard on the early smart phones. They were proper communication devices. Now they are consumer devices.
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