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Technically, he can run his app on his device.

technically, anyone can grab a copy of source, put their phone into developer mode and install the app too.

But- practically, it's hard.

You only get 4 application slots on devices in dev mode for example and I think they also expire.

I tried creating an internal app for my company and was gobsmacked that I didn't have any sane method to distribute it short of taking full ownership of everyones devices via MDM.

You are of course not allowed to publish "internal" apps to Testflight (or the App Store, but that's more obvious).

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You're entitled to a way to have others try you software on devices they own that doesn't involve paying Apple $99/year for the privilege.
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and you have limitations on app ids. Apple sucks…
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Sure, but this developer wants to publish their app through the App Store. Not the same thing as running on their own device.
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I am not aware of a way to publish an app without an App Store.

At least on Android you can make them self updating and not care about rest of the ecosystem

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You can install development builds on your own iPhone, you just need to enable Developer Mode: https://docs.expo.dev/guides/ios-developer-mode/
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Ah but it is!
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Web page
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Audio software needs low latency. Can you actually make a synth in browser that's good? And integrates with DAWs?
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