> You write in the imperative, as if advising a leader.

We should stop referring to management at companies as "leaders". They don't lead anything. They perform administrative tasks so that their employees can actually do the real work.

> The only effective path to actual change is to charm the technical officers with a product that is strictly superior in the metrics they care about.

Probably not gonna work: those "technical" officers are mouse-click engineers. IOW, they don't know much detail, but they sure as hell know where to click!