Just bide your time until there are some absolutely catastrophic breaches like what is happening in Japan right now on a daily basis, and then people and legislators will slowly start demanding accountability.

I just don't see any grassroots movement advocating for responsible software development winning out with a demographic that can't even unionize for their own self benefit.

There is no part of me that believes people will fundamentally do the right thing without an incentive to do so (money) or punishment (fines, jail). There won't be action until there is so much suffering that governments can no longer ignore it.