> Microsoft pile drove them from early dominance to niche by undercutting them handily
replyAnd hiring Anders Hejlsberg
Microsoft did a lot of bad things over the years, but Borland drove themselves over the cliff on their own. Instead of focusing on developer tools, they wanted to reinvent (and rename) Borland every few years in the 90s.
replyBad management, bad decisions, bad products (Delphi 7 was peak). MS had nothing to do with that. And I'm sure Anders made a right move to abandon the sinking ship.
I'm still pissed at Borland for all those bad moves.
It’s very difficult to make money in developer tools. Microsoft could easily squeeze Borland by simply making MSDN tools free. Borland tried to diversify with databases, word processors, and spreadsheets, but Microsoft countered with Office, trying them altogether, and it became the default in every single business. Borland had great technology and was super innovative and I used Turbo C++ and TASM for years. But in the end, they just couldn’t find a cash cow market to keep them afloat.
replyThe could have been the Jetbrains (before Jetbrains existed) and even bigger than Jetbrains.
replyJust offload themselves to JetBrains, and have Delphi opened.
replyI remember thinking back then that Jetbrains had their pricing right.
replyNot free but low enough so that invidual developers and companies wouldn't think twice about bying a license.
Borland/Inprise/Codegear/Embarcadero just priced themselves out of the market.
And yes, naming themselves inprise was peak 90's wallstreet cringe.
replyBorland decided that they should target management instead of the developers as their focal point of product development. They ignored the Web for Delphi and decided that web development front would be covered by JBuilder, a paid and slow evolving product that could not compete against the fast iterating and free Eclipse.
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