> people are overly sensitive and can't bear the thought that someone might make some harmless naughty jokes
ironmagma could have said:
> people are overly sensitive and avoid talking about Coq at work and in general
Both can be motivating factors, but not necessarily. It's possible that the Coq development team doesn't care about the jokes, but they do care about people being comfortable saying the name aloud at work.
Then, users of search engines will add "training," "in the workplace," "visual guide," "positions," "freelance work with," etc. Everything people use with programming languages or book titles becomes inappropriate with that name.
Maybe if I worked on a chicken farm it would be OK. I'm in the hotel and retail industries doing a mix of hands-on work and customer service. You'll never hear me tell my bosses I was using that on the job. Or spending hours alone with Isabelle for that matter. HOL4 & HOL Light it is!
Far as my above examples, they were things that might lead to porn in a search engine. Especially if it's a newer product that hasn't had as much work go into preventing that as Google did.