Hypergrowth can be natural. Random example but what if you designed a microblogging service and all of the sudden the biggest platform gets bought by a facist and users come flocking? You could start turning users away or you could work as fast as you can to accommodate them and make small mistakes along the way. Both of these are reasonable decisions and neither one is really wrong.
replyThat's demand driven and organic, at least, and it's not the first thing that comes to mind with hypergrowth, it's just scale.
replyInstead, I think of hypergrowth as a supply-side attempt to capture a larger market in a highly inorganic way and to also capture the absurdly high valuation that comes with it. Usually through VC.
I think what you are referring to is the economical model of growth at all costs (for this I use the term blitzscaling)
replyI think of hyperscaling as more like growth faster than what the team can manage, for any reason.
Virality would be a factor in this too, which is totally demand-side even if there are levers that can be pulled to induce it artificially, but that's getting towards dead internet theory and engagement-bait I think and it's more on the media/consumption side of things.
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reply> just be sustainable, that's okay too
replyNot if most of your company was built on investor money.
They want their pay day!
I think part of "grow naturally" assumed no investors. Just be self-sustaining with maybe some extra.
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