Who can say what effect it had on the world, but a presidential candidate reposting himself personified as Pepe the frog was still weird back then, and at least a nod to the trolls doing so much work on his behalf
https://medium.com/tryangle-magazine/meme-magic-is-real-you-... (dismissable login wall)
Summary: Trump used memes not in the sense of pepes but in the original (Dawkins') sense of "earworm" soundbites, along with a torrent of scandals, each making the previous seem like old news, to exploit a public tired of the "status quo" into voting for a zany wildcard pushing for reactionary policy
Looking back on it, I wonder if this was priming.
I didn't fall for it. They are still losers, but the encyclopedia dramatica with swastikas looks way way way less funny in 2026 than it did in 2008.