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That movie will be quite case study in media bias. Depending who is reporting on my social media feed, it was either the most successful movie of all time with every single showing at capacity, the run being extended, and gen z girls being the main demographic for a movie certain to clean up awards. Or it was a flop that lost money.
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It can be both! You can fill up the seats with people that you pay to watch it!

You can also look it up on Rotten Tomatoes where it currently has a 99/100 audience score and then look it up on IMDB, where it has 1.3/10. I personally believe none of the two are completely legitimate, but I think it's pretty obvious which of the two is more astroturfed.

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Instead of both-sides-ing this, you can look at objective data. Here's BoxOfficeMojo: https://www.boxofficemojo.com/release/rl4287397889/. Right now it says $8.1M in the US, $75k worldwide. Not bad for a movie that cost $40M to make and about as much to market, huh?

One rationalisation I've heard is that it made more money than expected for a documentary. If we take that at face value, it's worth asking why Bezos felt the need to pay Melania tens of millions more than the budget for the typical documentary.

Your case study in media bias writes itself. All it took was a google search.

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The one breaking box office records?

> Melania film earns $7m in US, strongest documentary debut in over a decade

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Show me some full theaters. Various GOP organizations have a well documented history of buying books to get them onto the best sellers lists.
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Yup, RNC bought up Don Jr's books (both - Triggered and Liberal Privilege) in an attempt to boost it to best seller status
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Eh, he also spent $35m on marketing, most other documentaries get a couple of million at most. So, sure, it's breaking records by tweaking the inputs on a previous unseen scale.
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Amazon hasn't done any theater stuff like this before, this is the first year they are putting multiple streaming movies into theaters as an experiment. They usually spend money on marketing just for the platform. This was likely a big success because it was double the projected box office everyone was expecting. Even bad PR is good for business sometimes.
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