A recent example: I've bought many articles of clothing from Eddie Bauer over the years because they have been generally high quality and durable, and even so are only a bit more expensive than other brands. However just last week they filed for bankruptcy. Sure, the company could have been mismanaged, but I'm sure competition from fast fashion brands with rock bottom prices didn't help.
Businesses/organizations in a lot of ways act much more "rationally" than the individual consumer. So you'll see generally better car/truck maintenance in fleets than by consumers.
Then there is a cool feedback/blowoff valve where more expensive + higher quality "pro" tools get discovered by consumers, drive up demand, the price falls, and then the features become common.