I know Anthropic made these ads about not having ads but Apple also made ads about thinking different, yet once they became successful they ended up thinking the same as every other business.
And once upon a time, Google did not do evil.
So yeah, the assumption unless shown otherwise is that things will get worse, and the user is just there to be sold whatever shit is paying most.
Their Go plan, which is paid, is getting ads.
Netflix?
Hulu?
Youtube?
Spotify?
Adobe?
Duolingo?
X?
Like if Netflix let showrunners inject ads into their shows and provided a technical platform for that, and the Stranger Things creators added ads to every episode... nobody would be like "it's not Netflix showing ads, it's the Stranger Things creators".
I don't think anyone has to worry about that.
If OpenAI plays their cards right, they can definitely end up in a similar position. Yeah a lot of programmers would probably pony up for Claude, but every lazy high schooler in the world would gladly hear about Raid: Shadow Legends to have ChatGPT do their homework for them.
Don't get me wrong it's definitely sucks, but man is it ever a profitable way to suck.
1. Focus on businesses and developers
2. Make money on productivity and API platform
Enterprises are particularly sensitive about their data being farmed (e.g. note that paid Google accounts don’t have their emails used for ads.)
Keeping that trust is not a differentiator and existentially important to Anthropic.
I think that, despite Anthropic's present statements, they will move to ads if ads prove successful for ChatGPT or Gemini.
It would be viewed as "leaving money on the table" by their board and shareholders if they didn't.
trust is lost in other ways.
1. many competitors
2. ways to pay for the subscription but no tier exists to remove ads
i can't even think of one.