"Imaginary" is an unfortunate name which gives makes this misunderstanding intuitive.
https://youtube.com/playlist?list=PLiaHhY2iBX9g6KIvZ_703G3KJ...
However, what's true about what you and GP have suggested is that both i and -1 are used as units. Writing -10 or 10i is similar to writing 10kg (more clearly, 10 × i, 10 × -1, 10 × 1kg). Units are not normally numbers, but they are for certain dimensionless quantities like % (1/100) or moles (6.02214076 × 10^23) and i and -1. That is another wrinkle which is genuinely confusing.
You need a base to define complex numbers, in that new space i=0+1*i and you could call that a complex number
0 and 1 help define integers, without {Empty, Something} (or empty, set of the empty, or whatever else base axioms you are using) there is no integers
i=0+1*i
Makes i a number. Since * is a binary operator in your space, i needs to be a number for 1*i to make any sense.
Similarly, if = is to be a binary relation in your space, i needs to be a number for i={anything} to make sense.
Comparing i with a unary operator like - shows the difference:
i*i=-1 makes perfect sense
-*-=???? does not make sense
i*i=-1 makes perfect sense
This is one definition of i. Or you could geometrically say i is the orthogonal unit vector in the (real,real) plane where you define multiplication as multiplying length and adding angles