I've also returned Apple products multiple times, once (recently) without the packaging, and once several days past the return window. They refunded me every time, no questions asked.
This makes me wonder if it's part of their training?
Can be a little annoying (an employee actively tried to downsell my partner, even though they knew what they wanted), but overall it’s a nice practice.
Incentives matter more than training.
My experience is that they are more focused on finding the right product for your needs. I've been there more than once where they happily downsell a customer.
"Umm, I kinda look like a student."
"Good enough for me!"
I got a student discount.
Apple doesn't sell anything where they're taking a bath; their margins have been high 30's to low 40's for many years. All of the technology in the Neo already existed; they didn't have to create anything new.
Why? Lots of companies sell Windows Laptops for under $200 (a 1/3rd the price of this). Personally I'd expect Apple's costs to be lower. Plus, Apple gets services money (iCloud, AppleTV+, ...)
How could they make you buy your own laptops? What if you didn't have one? ... Was that a private school maybe?