Further much of it is not even code. Examples like the microsoft letter are clearly a performative act to soften the blow of bad news. No one in the know is reading such an email to discern some hidden message; it's written to not be read.
Hiding information in the protocol layer while the bulk content that is "supposed" to contain the meaning is present but actually meaningless. Or for a physical analogy the payload of the envelope vis a decoy and the real information is hidden in the way the flap is sealed.
The Big Short by Michael Lewis, page 101.