will it? who is occupying and competing in that space, in a business sense? and are they using reddit? if so, which subs and who are they targeted at?
the various build-a-PC subs are a great example -- they have ones for high end GPUs -- literally, r/gpu -- and others for more generic uses. you can shill all-day on r/buildapcsales and do well without having to battle on the more general buildapc
in a broader sense, building consensus is critical, and plenty of businesses or political entities are willing to take huge losses to completely corral public perception -- most notably the purchase of Paramount by everyone's least favorite villian Larry E
It's also likely that many businesses are simply too risk averse to engage in things like purchasing farmed reddit accounts and upvotes.
I’m sure it’s possible to make small amounts of money with Reddit bots, just like it’s possible to make small amounts of money with email spam, and posting AI slop to Facebook and X, and SMS scams.
The idea that major brands do this habitually, is what I’m objecting to.
I'm getting clients who are each spending a minimum of 500k USD pa on services.
There's a very wide variety of eyeballs you can reach on reddit. It's everything from people inserting impressively large items in their body to people trading eye-wateringly expensive jewelry from cult brands like Chrome Hearts and nerds discussing enterprise telco equipment and EDR platforms.
But sure, I don't think it scales.
>The idea that major brands do this habitually, is what I’m objecting to.
I doubt major brands do this habitually. There are countless smaller players who do.