Regarding the financials, even though the second nlnet grant runs out in a few weeks, I've got enough of a war chest to work full time probably a good bit into 2029 (modulo additional inflation shocks). The operational bit is self-funding now, and it's relatively low maintenance, so if worse comes to worst I'll have to get a job (if jobs still exist in 2029, otherwise I guess I'll live in the shameful cardboard box of those who were NGMI ;-).
If Google is ranking small web results better than Marginalia, that’s actionable.
If the best result isn’t in the index and it should be, that’s actionable.
There are no PMs breathing down your neck to inject more ads in the search results, you don’t depend on any broken internal bespoke tools that you can’t fix yourself, and you don’t need anybody’s permission to deploy a new ranking strategy if you want to.
I don't think they do that. Instead, "usefulness" is mostly synonymous with commercial intent: searching for <x> often means "I want to buy <x>".
Even for non-commercial queries, I think the sad reality is that most people subconsciously prefer LLM-generated or content-farmed stuff too. It looks more professional, has nice images (never mind that they're stock photos or AI-generated), etc. Your average student looking for an explanation of why the sky is blue is more interested in a TikTok-style short than some white-on-black or black-on-gray webpage that gives them 1990s vibes.
TL;DR: I think that Google gives the average person exactly the results they want. It might be not what a small minority on HN wants.
The reason Marginalia (for some queries) feels like it shows such refreshing results is that it simply does not take popularity into account.
There is some truth in this, but to me it's similar to saying that a drug dealer gives their customers exactly what they want. People "want" those things because Google and its ilk have conditioned them to want those things.
On the other hand, we could probably convince Cory Doctorow to write a piece about how fentanyl is really about the enshitification of opiates.