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> which could easily be fixed by a policy change

It can't. Nothing is guaranteeing that organization names are globally unique, so getting an EV cert for a conflicting org name will always be possible. Well-known counterexamples are Apple (Beatles or tech company?), Nissan (computer repair guy, or car maker?), and Microsoft/MikeRoweSoft (some guy named Mike Rowe, or software giant from Redmond?).

Unless you're willing to retroactively cancel a massive number of trademarks, EVs with human-readable company names are not going to happen. The best you can do is some kind of unique company id, but who's going to check that "US0378331005" is the right one?

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Also, legal names of companies can sometimes not match the well-known brand, making it harder to decide if the EV cert was issued for the correct company.
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Is there any evidence of EV certs actually helping prevent phishing back when browsers showed them much more prominently? Or did users just not care/understand the difference?
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