The other one is TV ads/cinamatic ads. For a 30 second clip expect to pay an agency $5-10k. Within a couple of days, I can make a video ad and have like $50 in api costs. Cost of production is so crazy in marketing.
Obv this is under the assumption ai is good to do either of those things. Which it hasn’t so far, best I’ve gotten is doing b-roll shots to stick together for an ad
Most People do not care about the technology and frankly they don’t want to know about it. They want great experiences. That’s it.
Technologists seem to have a reallyyyy hard time getting it.
Not every place has LEGO incest porn… or whatever the kids are into these days.
1. There's an AI-based virtual girlfriend industry that mixes text and images
2. There's an AI-based virtual boyfriend industry that is essentially all text (and not always distinguishable from the normal chat models)
3. There's a much shadier AI-based "undress this specific woman" industry
https://www.cbsnews.com/news/sextortion-generative-ai-scam-e...
revenge porn or deepfakes in general are hugely harmful to people.
in the german-speaking world there's a scandal right now about a husband creating deepfakes of his wife, https://www.hollywoodreporter.com/movies/movie-news/christia...
> One fake video, which she claims was sent to 21 men, depicted her being gang-raped
i think you're taking this topic lightly because you just assume that it's not a big deal. try to keep in mind that people's mental health and with this their life is at stake.
as with lots of things, the problem is not the tech itself, but the existence of men. it's not all men, but it's usually men. not sure how we'll solve this issue.
Yes, revenge porn is very effective at causing harm, even though it can be generated.
No, because 'plausibly deniable' has never worked for social consequences and shame.
Yeah, marketing. Which is a huge market...
It's not just dirty talk. It's a whole new paradigm in verbal filth.
On the topic of sora, though: current models are astounding. I watched a clip of Leonidas, Aragorn, William Wallace, Gandalf etc. all casually riding into a generic medieval town together, and if you showed that to me a few years ago, it would have seemed like magic. We're not far off from concerts featuring only dead artists, and all video and image testimony becoming unreliable. Maybe Sora was a victim of timing or mismanagement, because I don't see how this isn't still a seismic shift in the entertainment industry.
This is a "seismic shift" in the sense of the Big One hitting California. The knock on effects of trust erosion caused by AI are going to huge and potentially unrecoverable.
I've no doubt that content creators outside of social media were using it as well, either for their brand or other video work.
Yes we see AI reels all over the place, but that's not only what it was used for
I guess you haven't watched hours of AI cat videos cheating on their husbands with bulls, or Lemons having babies with strawberries and fighting over custody of the child. It's absurd, it's stupid and I know it's a waste of time but I have to admit that it amuses me. I'm quite sure there are millions like me that just want some downtime to relax at the end of the night and end up watching slop like this.
It was legitimately fun until the IP guardrails came up and we couldn't do anything with the characters and culture we know.
If you look at US top videos on YouTube any given day, 40-60% of the videos are IP-based. Star Wars, Nintendo, Marvel, music, etc.
I'd rather eat poison
Big IP is strong arming OpenAI, Suno, and all the rest.
It'll be interesting to see whether creators at the bottom of the pyramid can effectively create new brands and IPs at a fast enough rate to displace the lack of being able to use corporate IP.
I also think the lawyers at the MPAA, RIAA, gaming industry, etc. will ultimately require all of social media to install VLMs to detect if their properties are being posted. Forget generation - that's hard to squash - they'll go directly to Instagram, TikTok, YouTube, and Reddit and force them to obtain licenses to their characters and music. We'll see cable TV era "blackouts" when a social network has to renegotiate their IP license.
People really wanted to use Sora for about a week. After the app/model debuted, they lost the ability to generate IP within the first week. The interest faded almost immediately. The same thing happened with Seedance 2.0.
People want to generate IP.
edit: clarity
It opens the precedent for those creators to now also hold these companies responsible. That’s not a bad thing under the current legal system in this way.
Also, seeing genuine original creations created with AI assistance is much more interesting to me
The great disappointment about how all of this is marketed is what AI should be good at doing - enhancing a tiny budget - is all but forgotten. I don't want a video of Pikachu fighting Doctor Strange, I want some weirdos fantastical horror movie that he could never get financed, but was able to green screen and use AI to generate everything. I don't want a goofy top 40 country song full of silly lyrics, I want musicians to use AI to generate new sounds as part of composition.
In the same way that there's a difference between vibe coding and using a coding assistant...
As a onetime semi-pro musician, with decades of live performance and sound design experience:
I would rather burn my beloved instruments publicly and pee on the fire.
Integrating AI with existing tools to improve productivity is harder and requires effort and investment...
Could you use the bullshit machines to generate sounds that were nuanced, musical, and original, with enough time and effort?
Maybe. I'm not sure original is something they can do, but it's not totally implausible.
I would strongly recommend learning to use other tools for that purpose, instead of feeding the plagiarism monstrosities.
I understand your entire world model is shaped by your past and that this machine is changing the fundamentals.
As an outsider to music, I'm excited that I have access to something I previously did not through the use of Suno and other tools. I'm excited that I can come in and just try things and not hit a skill wall or quality barrier that would cause me to quit with the limited time and effort a working adult has. It's something I've wanted to do for a long time, but just never had the time for.
Attempting to learn costs thousands of hours before you can even start to feel good about it, and I don't have that time. Life is short and I'm already thinking about the end.
I used to be sympathetic to folks with your view, but now that programming and engineering are impacted by this - I'm in the crosshairs too. I'm subject to the same forces.
I've decided I love this tech even more. Claude Code is a tool, just like all of these other tools.
This rising tide of capabilities is so awesome. This is the space age stuff I dreamed about as a kid, and it's real and tangible.
So no, I won't restrict myself to your set of pre-approved tools. I'm going to have fun and learn my way.
And it is fun.
You can keep having fun the way you like to. What other people do shouldn't be ruining the fun you have, and if it is, then you should reevaluate why you do it.
Taking away the precision, control, and serendipity afforded by modules and cables, or a programming language, and telling me "Just describe what you want and the plagiarism machine will spit out whatever correlates with that description on average" would destroy everything I love about synthesis.
> It'll be interesting to see whether creators at the bottom of the pyramid can effectively create new brands
The problem is, to create a brand, you need to be able to protect it against rivals either ripping you off, or diluting it.
The same mechanism that protects "big" IP is also protect everyone else, even the small people.
> they'll go directly to Instagram, TikTok, YouTube, and Reddit and force them to obtain licenses
They already do that for music. But the issue is this, if we want culture, we need to find a way to pay for it. Is it possible for a bunch of mates to make enough money to live on playing in a local band? not really. They can only really make money if they either have a viable local gigging scene, or large enough online following to sell merch/patreon.
The big IP merchants were quite keen for videogen, because they sense that its possible to cut out the expensive artists. If they can not pay actors, writers, artists, then its way more profitable for them. This is part of the reason why AI hasn't been hit with the napster ban hammer.
I think the other thing to remember is that creating good IP is hard, and you can't really just pull it out of your arse after 5 minutes. The original seed takes a long time to refine, test, evolve. Even the half arsed sequels require work.
Media like YouTube isn't consolidating because that's what people want, it's because that's what YouTube and IP holders want. They want death to people like Boxxy, and they want you to watch VEVO instead.
Or the novelty wore off in about a week, and then after that it also became harder to generate videos of baby yoda at Westboro Baptist Church protests
If you consider how the reading, audio, and video you consume either builds or degrades your capabilities and character, as the food or poison you consume either builds or degrades your physical health, then [looking at US top videos on YouTube any given day] literally IS taking poison for your mind.
Depending on the poison and the dosage, eating the poison for your body instead may be the lesser of the two evils.
Where can I get this data?
I find all of it lame and cringe, so I downvote all of that. However stuff still sneaks by…
https://variety.com/2025/digital/news/youtube-trending-page-...
Bummer. It used to be at:
https://www.youtube.com/feed/trending
So last year, these were the top videos:
https://web.archive.org/web/20250324155132/https://www.youtu...
There's this, but it's nowhere near as good as seeing the actual videos:
It's not an exaggeration to say that this is how millions of people use Facebook. It might be not how most HNers use it, but create a new account and you will be absolutely funneled toward prolific producers of video-based AI slop.
But the problem is that FB and Tiktok (and to a smaller extent, YT Shorts) have cornered the AI video doom scroll market, and no one really seemed to be inclined to use Sora and related models for anything more creative. Which probably made it not worth subsidizing.