Contrast this with Rust, which had the benefit of being developed several decades later. Here Option and str (string views) were in the standard library from the beginning, and every library and application uses them as fundamental vocabulary types. Combined with good support for chaining and working with these types (e.g. Option has map() to replace the content if it exists and just pass it along if None).
Retrofitting is hard, and I have no doubt there will be new ideas that can't really be retrofitted well into Rust in another decade or two as well. Hopefully at that point something new will come along that learned from the mistakes of the past.
std::optional example OTOH is also a bad example because it is heavily opinionated, and having it baked into the API across the standard library would be a really wrong choice to do.
Optional being opinionated I don't think I agree with. It is better to have an optional of something that can't be null (such as a reference) than have everything be implicitly nullable (such as raw pointers). This means you have to care about the nullable case when it can happen, and only when it can happen.
There is a caveat for C++ though: optional<T&> is larger in memory than a rae pointer. Rust optimises this case to be the same size (one pointer) by noting that the zero value can never be valid, so it is a "niche" that can be used for something else, such as the None variant of the Option. Such niche optimisation applies widely across the language, to user defined types as well. That would be impossible tp retrofit on C++ without at the very least breaking ABI, and probably impossible even on a language level. Maybe it could be done on a type by type basis with an attribute to opt in.
The caveat is that niche optimizations are not perfectly portable, they can have edge cases. Strict portability is likely why the C++ standard makes niche optimization optional.
(And the possibility to implement whatever you want, ofc.)