Protesting the term is, I'd wager, motivated by something like: it sounds innocuous to nontechnical people and obscures what's really going on.
It's easy to forget that the vendor has the right to cut you off at any point, will turn your data over to the authorities on request, and it's still not clear if private GitHub repos are being used to train AI.
As long as our hypothetical Blub programmer is looking down the power continuum, he knows he's looking down. Languages less powerful than Blub are obviously less powerful, because they're missing some feature he's used to. But when our hypothetical Blub programmer looks in the other direction, up the power continuum, he doesn't realize he's looking up. What he sees are merely weird languages. He probably considers them about equivalent in power to Blub, but with all this other hairy stuff thrown in as well. Blub is good enough for him, because he thinks in Blub.