GDPR has literally nothing to do with cookie popups. That was, and is, adtech
that's what causes the popups.
it should prohibit it outright, consent or not.
The adtech industry has, time and again, proven they cannot self-regulate to any decent capacity. At this point, the only reasonable course of action is to shackle them down with such heavy legislative burdens they're rendered de facto extinct.
I will not mourn their loss.
EU is first and foremost a capitalist economy which nevertheless tries to protect people from abuse. Who are they to forbid someone to collect data, and to someone to provide this data? Even things like quality surveys are collecting personal data.
However, adtech and tracking (also capitalists, (un)ironically) ruined everything for it for everyone.
For example, giving consent should be the same difficulty as denying it. So one click consent means there must be also one click non-consent. But this is policed very poorly.
I think they should just ban adtech altogether, at least any form of targeted advertising, individual pricing (which is already illegal in many EU countries) and ideally also deep market research.
Not really.
There are legitimate reasons why I might wish to be tracked or give my personal data to a company. As long as I'm asked to give clear, opt-in informed consent, this is perfectly fine. This is the very essence of the GDPR!
Instead, direct your ire to the scummy adtech industry who are constantly asking to invade my privacy and smell my knickers trying to work out what I ate for lunch. Another law to ban the adtech industry would be welcome from me, though would meet fierce resistance from the likes of Google.
The GDPR is well written.
In these cases they don't even need to ask for your permission.
> Instead, direct your ire to the scummy adtech industry who are constantly asking to invade my privacy and smell my knickers trying to work out what I ate for lunch. Another law to ban the adtech industry would be welcome from me, though would meet fierce resistance from the likes of Google.
No, the EU should have done more to prevent this. They didn't want to kill a billions-of-euros industry. But they should have.