How would that be? They are already charging as much as the underlying providers. They can hardly expect to have any customers if they are charging more.
Many of these enterprises are grid-locked with the IT department and AI usage.
We are paying for tens of thousands of those machines, although everyone knows they are stupidly expensive and incredibly slow.
The deal is really pretty much garbage now and I believe that is the intent.
$10 a month for auto-complete on a good UX is good value IMHO.