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I think the idea is that you can launder your team or product AI spend through your AWS account. This matters in Enterprise. It looks like the difference with Bedrock is that you access more "Claude platform" stuff than just the model.

More charitably, this lets an org heavy on AWS use their existing IAM / SSO / Finops processes to manage Claude stuff, this is genuinely helpful when otherwise you have to go thru several teams and build out whole new rails to adopt.

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> I think the idea is that you can launder your team or product AI spend through your AWS account.

This is exactly it. For any reasonably sized org, setting up new contracts with new vendors involves a lot of procurement, lawyers, negotiations, etc.

If a team can just click a button in AWS, there’s no issue.

This is a product / solution that solves an organizational problem, not a technical one.

I wouldn’t even call it a hack as much as extremely common a strategy.

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Sadly it’s going to be more nuanced.

The Bedrock models, at least, have additional click through EULAs for Anthropic models. You’re going to need to review and agree to those as well.

Claude is going to be marketplace spend and that’s usually capped towards your PPA at 25%.

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No, "This is exactly not it." They are buying your data on a cheap.
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As someone who is dealing with the procurement of both in a medium sized it, finops and infosec are exactly it.
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Do you have experience selling to fortune 100 sized organizations?

“I don’t have the budget for this but we have AWS credits” is something teams beg for all the time.

When people beg to give you money, you accept it. Why? It’s not some conspiracy theory. You accept the money because it’s money.

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100% correct... Have EPD or PPA? Reduced spend because of reasons? Well now you can make it up in claude tokens.
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This is my day job. I couldn't get access to the Claude Platform even with a business goal justification because of the management overhead while having Anthropic model access with Bedrock.

Through AWS, assuming the underlying data governance is reasonable, this will be a much easier pill to swallow.

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yes it sounds like a hack to get access to untracked spend in corporate accounts.

In my org, I have to file a form for reimbursement if I bought a pencil for $0.25 but in AWS? spend varies by +/- $5k per month and nobody even questions it. This will definitely make it trivially easy for me to build on Anthropic's services without even telling anybody vs the hoops I would have to jump to get it paid for another way.

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It is basically like invoicing through AWS Marketplace.
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> I think the idea is that you can launder your team or product AI spend through your AWS account.

Can confirm that this is the one and only reason that we use Claude through AWS

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Also you can spend your commitment contracts :p
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Yeah its a "marketplace private offer"

As other people have pointed out, it makes contract signing much easier.

THe other side effect is that it bumps up your spend, possibly to the point where you are eligible for "private pricing" ie global discount.

So its a win-win for most people.

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> Claude on Amazon Bedrock keeps AWS as the data processor and operates within the AWS boundary. This is a good fit for companies that have strict regional data residency requirements or need their data processed exclusively within AWS's infrastructure.

Seems like there are two different options.

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At this point I can only assume that AWS wants to have this naming issue. It’s an issue they have everywhere. Sagemaker is the worst offender. Only a solution architect can guide through such confusion…
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As a long time Amazonian I can tell you it's simply because UX designers basically don't exist in Amazon (in case that wasn't obvious), and the ones that do exist are extremely bad at their job.
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Yeah i think this could backfire. At the moment they have such a clear messsage with Bedrock about data governance. You now have to ask a question and probalby get approval where previously there was no question and hence no barriers.
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there’s a top level feature in aws for investors to give out credits of like $120k of AWS spend during funding rounds. there’s min commits of spend for cheaper prices (RI). funneling costs and invoicing though aws has real benefits. aws spend monitoring is literally a sub industry with billion dollar players
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The credits you get from aws in their startup program are typically not spendable on marketplace. At least what we got through YC we could not spend there. Not sure how claude is integrating, maybe it’s different here
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