LLMs don’t ‘know’ if a pair of jeans is a tapered slim fit with a gusseted crotch, at least not by default. But if the brand uploaded them as such, the filters will find them.
That’s just a quick take. I’ve tried to shop with LLMs and the results are mediocre at best. Of course search, filtering, and content tagging could always be improved, instead of “just slap AI on it”.
This is more than just search + filtering. I've done similar things when trying to visualize home improvements, and find that it really is a useful way to help validate my ideas.
So far a lot of the negative responses I've gotten have been along the lines of "only a fool would let AI do your thinking for you". But I find that it's a useful tool sharpening my thinking. Brainstorming, overcoming my own personal biases and gaps in my knowledge, idea validation, etc. Like "rubber ducking" [1], but the duck actually responds with some pretty insightful advice with surprising frequency.
Do I "need" AI for shopping? No, of course not. Can it reduce friction and lead to more informed buying decisions in certain cases? In my experience, yes.
Of course I've seen plenty of useless "just slap AI on it" jobs, too. Netflix put out an AI chatbot that I found particularly egregious, for example (I think maybe they've taken it down since). I didn't find Amazon's "Rufus" to be very trustworthy, either. And I know I'm coming across as pro-AI here, but in other matters I have plenty of serious concerns about AI. I'm just hoping to have a more nuanced conversation than "shopping with AI? Gross!". Or "only a fool would use a product built by greedy corporations!"
[1] https://theconversation.com/stuck-on-a-problem-talking-to-a-...
If Google was launching a new laptop that was meant to run models locally I would be really excited.
It's probably a nice feeling when you can put in a list of soft requirements to ChatGPT et al and get a list of things it recommends, but I would suggest you are a fool if you think those listings aren't bought and paid for.
In an era where the gap between a 'good product' and a 'bad product' is growing ever larger and the price is not an indicator of anything, the onus to actually become knowledgeable re: "How to identify products worth buying" is becoming greater and greater. If you are using AI to do the shopping for you, not only are you not building that muscle, you are actively weakening it as a chatbot convincingly recommends something to you based on unverifiable platitudes about 'quality' and 'value' - a recommendation that was, again, bought and paid for.
So yeah, that's gross and I would argue pretty strongly that it's just as brain rot adjacent as something like Tiktok. Like Tiktok though, I expect it will see at least some level of popular use, and also like Tiktok, I think it'll end up making the population dumber on average.
At no point in the process did ChatGPT direct me to any listings. I fed it my criteria, and it gave back a text response listing car models that met my criteria. The only links it included were links to reddit posts and other car reviews. And the results were useful to me because they pointed out where my own pre-existing biases had caused me to overlook one model that I probably should have paid more attention to.
What you are suggesting feels more like a potential future threat than my actual experience thus far.
I found the listings by conducting a separate search on a used car listing website - and the number of matches that met my criteria were small enough that I was basically able to look exhaustively through all the matches. But shopping for used cars can be a little confusing at times because there are a lot of different configurations that change every year. Sometimes the listing might just say something like "2022 Touring, Safety Package" and include a bunch of photos - and identifying whether a given listing has a particular feature you are looking for requires some investigation (ideally they would include a full list of options, but often times they don't). Or often times the listing itself might contain incorrect information. And I found ChatGPT to be a useful tool for quickly making sense of the various configurations, and of course conduct my own sanity checks to be sure the information is not hallucinated.
I'm not suggesting you should solely rely on AI for shopping (although in some cases for low-risk purchases it may be fine) - but rather as an additional tool to aid in research and decision making.
Do we really have to litigate this? Have you been on the Internet at all in the last 2 decades? Do you seriously think that even if that kind of advertising vector isn't being paid for today, it won't be tomorrow?
It is almost childishly naive to assume that these companies that are bleeding billions will have the ethical fortitude to say 'no' to Chevy / Ford / Jeep / Whoever when they offer them a check to make sure Toyota and Honda are unceremoniously just de-prioritized as recommendations.
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Beyond that, the issue is still that you are not going to get complete market coverage. It's feasible that you might on certain smaller market segments (Cars, for example), but something with much more producers and products in the segment has no chance. You would be better off spending the time to understand the market, what differentiates the products in it, and how to think about the parameters involved - all things that are being just abstracted away by asking a Chatbot for a list of requirements.
Conflicts of interest are nothing new - dating back to newspapers, radio, television, and search engines. And yet in all of these mediums companies have figured out how to display sponsored content while still maintaining the trust of their users. AI companies have a similar vested interest in maintaining their users’ trust (not to mention adherence to current and future advertising regulations).
> Do we really have to litigate this?
Yes, if you are going to assume the worst possible outcome, then you must also explain why other outcomes - such as clearly distinguishing sponsored content from “informational” content - are not possible.
> Beyond that, the issue is still that you are not going to get complete market coverage.
Which non-AI information sources promise complete market coverage?
> You would be better off spending the time to understand the market, what differentiates the products in it, and how to think about the parameters involved
I agree this should be the end goal in decision making. And in my experience AI can be a useful tool to get there.
> all things that are being just abstracted away by asking a Chatbot for a list of requirements.
ChatGPT doesn’t just give a list of results without context. It’s also quite good about justifying why it gives the results that it does. And you are free to ask follow-up questions, and fact check the responses against other sources.
I treat it the same as basically any other information source that I come across. I fully understand that it is not perfect. But that doesn’t mean that it’s not useful.
> I need dishwasher tablets
Could mean buy a 30 pack for £25 which have all the marketing buzz surrounding them, or buy the own brand 45 pack for £5 which does the job just as well.
As if the products you find in mass market brick'n'mortar stores are any different.
Yes, if you engage with the 'designed marketing channels' for products, you will end up with junk. If you want to have stuff that isn't junk, you need to do some leg work. A chatbot will not do that for you.