From what I gathered from (part of) the video, it's not about the HTML, it's the copy. Basically Google is accidentally/intentionally optimizing for copy that sounds like it came from an LLM or a LinkedIn lunatics post.

I'm skeptical but I don't have time to watch the entire video so I don't want to cast an initial judgement on if he's correct or if it just has to do with his specific copy.

It's not about the HTML. It's about the wording of the content. The more he had AI reword things, the better his ranking became.

google search evaluates based on their content and how they look. apparently, according to louis, AI generated websites get a higher score.

yes, but that is not the problem here. the problem is that google search favors AI slop that makes this the preferred method of webdesign.

there is a huge difference between creating AI slop because i am lazy (which i think most people doing that are) and creating AI slop because otherwise google gives your website a bad rating.

now you and i may not care about google ratings, but many other people do, and the end result will be that all websites that want good ratings will end up being AI slop.

somehow we need to send google a message to stop that.

> Vibe coding a slop website drastically increases your bounce rate and reduces trust in your project.

The masses love this. Really! They love their slop like the good little cattle they are. Source: I work in this field with customers, they love the AI-slop corpo-fied website that looks like an app.

"Vibe coding a slop website drastically increases your bounce rate and reduces trust in your project."; but only for a subset of the potential audience.

This is something I learnt early in my start up career, "You are not your customer"; what you value and what your customers value may not be the same.

i think it does. you have to think through the development process here. if we start with the promise that an AI generated site gets more hits, then you'd want to change as little as possible from what the AI generates by hand. yes it's dumb, but the whole premise of generating a website with AI is dumb to begin with.

i'd say that when louis discovered that AI websites work better, it broke him in that regard. the choice is now creating a website that i own, as in "this is mine, i made this". or a website that works with google. but i'd want to distance myself from that website as far as possible. "i didn't make this myself, i needed this for google. i don't want to touch it"

It's not fake? Why do you think it is fake?