Any exec who operates that way should be shown the door ASAP as they are likely doing similar emotional management of other aspects of the business.
Who's shareholders are the public.
> The shareholders aren't going to care
This is not a valid defense in court. You can't let "attitude of investors" override "sound financial decisionmaking."
(Internally I'm sure they could probably phrase it some other less negative way such as chance of people confusing the brand as still owned by them, etc) association
https://www.macrotrends.net/stocks/charts/DIS/disney/net-inc...
"It's okay set millions of dollars on fire because we have billions in this pile over here!"
As far as I can tell the fiduciary duty to make money for the shareholders is something that Jack Welsh of GE said enough times that people remembered it. However, I’m always interested in additional details concerning the history of this meme, and happy to learn more.