I don't really care about the religious aspect, but if you're calling yourself kars4kids, the proceeds really should go to kids. In general, charities should have to be more up front about how their donations are being used. With rules being stricter as they get bigger. That is to say, the local fire department doesn't need to tell me how much of the hoagie sale is going to beer, but once you're buying commercials there should be some transparency.
As far as car donation options the purple heart is still around. I think at one point either the EFF or the FSF used to do it too, but I can't find it anywhere. Does anyone remember that?
I don't think it's a good donation! I wouldn't use it. Like I said, I'd junk the car and donate the proceeds.
The main issue is that it's a bunch of kids (~5-8yo) singing "1-877 cars for kids, K-A-R-S Kars 4 Kids, 1-877-KARS-4-Kids, donate your car today". Given its resemblance to preschool-age kids songs, and that it was a bunch of very young kids singing it, and that it played incessantly over California radio stations, many people thought that it was a charity funding local underprivileged kids of preschool/school age, not gap years for 17-18 year old NYC and NJ residents in Israel. They were always up-front on the website about what it is (presumably how they avoid fraud charges), but how many people are going to check the website when they have the 877 number burned in their brain?
If you look at the lawsuits against them, they almost all fit that pattern: someone (often elderly) who heard the kids singing on the radio, had a junk car, and figured they'd go help some underprivileged kids. Sure, always read the fine print, but the judge listened to the jingle and agreed that it was pretty misleading. So did other judges in Pennsylvania and Oregon.
[1] https://www.youtube.com/watch?v=K8UV7SAhvG4&list=RDK8UV7SAhv...
You can’t hear the ads + see the billboards, compare it to where the money was going, and say in good faith that people thought that.
When I would go to St. Vincent's as a homeless teenager, the only indication that I wasn't receiving services in some government office was the foot-high cross on the back wall. I don't remember a single mention of religion. Plenty of Protestant churches would make you sit through a service before feeding you.
edit: that's what I get for not reading the article before commenting. This is just fraudulent. It's a charity doing Zionist things for Jewish youth. Most non-Jewish people wouldn't donate to a kids' charity that wouldn't do a thing for their children if their children were needy. The only need it's attending to even in Jewish children is the "need" to love Israel and not enter into interfaith relationships.
If they were only soliciting funds on their website, which made it clear that your donation was being used to send 17 and 18 year olds to Israel, that would be a different story. In reality, the vast majority of their donations come in from people who are totally unaware because they hear the radio jingle, which is sung by little kids, and makes no mention of their religious affiliation or their affiliation with a foreign country. Here in New York I've been hearing these radio ads on a daily basis for literally decades and had no inkling about the true nature of this "charity" until today.