"Selling" is not an issue that Ferrari has. Of course this thing will sell. They produce so few cars that every car they make will sell.
Whether it will help or hurt their brand in the long run is a much more interesting and important question.
Every other expensive EV is doing awfully on the resale market, Rimac, Lucid, Taycan, Bautista, etc.
For Dubai you gotta consider the resale value. Which doesn't seem very high to me once the initial hype bump is over. (Sir why dont you buy this famous ugliest ferrari ever for the bargain price of 500000)
Exterior is not my style, but then again, I'm not the target.
> people want either $30,000 electric cars (Tesla), $100,000 electric cars (Tesla), or $500,000 electric cars (Ferrari)
I do think Ferrari is trying to expand their audience with the Luce, but not to Dubai housewives. Ferrari's are for Ferrari collectors. There exists the guy with a few already, who daily drives a Tesla. Probably hundreds of those guys! This is for them (IMO).
The Urus is at least to me the equivalent kind of car. Captures a market that does not appeal to traditional lambos. I could see this doing the same.
This thing might sell incredibly poorly but one thing I have always found to be true. The taste of HN commenters is wildly different than target demographics.
performance and aesthetics s would be more important, surely?
You guys are defending this to death. I am only pointing out that it would not surprise me it fits a demographic they were targeting.
And if a bunch of SUV buyers want to subsidize my 911 habit--I have no complaints.
But in any event, Porsche sold more cars in 2025 in North America, than any year prior.
https://newsroom.porsche.com/en_US/company/porsche-cars-nort...
It did take a big hit to profitability in 2025, mostly on one-time restructuring charges. But until then it was one of the most profitable auto-manufacturers out there. And its annual revenue is still higher than most of its history, especially on a per-car basis.
So sure, recently Porsche hasn't done well. But it has very little to do with SUVs and that transition. And I would argue that the brand itself is still very strong, even if operationally they have mishandled the electric transition.
Porsche sells about as many cars every year as Ferarri has sold in its entire existence. I'm not sure that's a strong indicator of whether or not it "brand" (AKA public perception) is doing well or not. Clearly Ferarri has a strong brand than Porsche, despite only selling 330,000 cars in the past 80 years. And despite Porsche selling 310,000 in 2024 alone.
Yes they have very different business models. But it would be like using "number of Window's licenses sold" to argue that Microsoft has a really strong brand right now.
"While loyalty has fallen slightly since last year’s study, some brands held strong with buyers. Porsche was the top premium car brand with a 58.2 percent loyalty rate, followed by Mercedes-Benz with a 49.7 percent rate. Lexus ranked highest in the premium SUV segment, with BMW a close second."
https://www.thetruthaboutcars.com/cars/news-blog/j-d-power-p...
For Microsoft, number of licenses sold year-over-year would be relevant.
Why?
IDGAF if Dubai Housewives like it. My world doesn't revolve around what they think.