AFAIK there were no similar ignition switch failures or associated deaths with the Cruze (or other >2011 model year vehicles), although I think it might have been part of the recall.
I guess if you viewed customers as actual people the 'the dow is 50k - why do you want us to stop war crimes?' might also get a response requiring the treatment of humans with dignity.
If your executives can't kill people to make a couple of million what's the point of even being a wage-slave./s
The way this statistical background of economic death is handled is by assigning a finite value to a human life. In the US it's about $12M. If you think this is inhumane, consider that this is the cutoff for government actions for reducing deaths (from traffic accidents, disease, etc.) Actions where the cost per life saved are higher than this figure mean we're leaving on the table actions that could have saved more lives for the resources spent.