They're betting that the target demographic will pay a premium for the form factor, not so much the tech specs.
replyThey are completely ignoring the market of parents who want a non-Smartphone for their kids. And I'm pretty sure this market is going to grow, much more than adults who want to limit themselves.
replyThose parents can choose from the many dumb phones already on the market that cost under $100. Why on earth would someone who isn't specifically nostalgic about Commodore products spend $500 for this specific dumb phone?
replyhttps://www.independent.co.uk/extras/indybest/gadgets-tech/b...
You can't do video calls on those sub $100 phones though.
replyDon't let the form factor fool you, this is not a dumb phone.