I'd rather guess that Jeff Bezos' opinion on what makes a good phone is/was different on the opinion of many potential buyers.
I imagine when you are a billionaire from one company, every time you hear the name of the company you hear your name, so you can't really think about what Joe Schmoe wants in a phone independently of your ego.
I guess this is what Steve Jobs was better at. SOME focus on the customer independent of his ego and Apple Apple Apple. I did say ... SOME.
Because the CEO was behind it, breathing down their necks.
If you consider that outcome a worthwhile endeavor, I don't know what else to say.
He's talking about an endeavour reaching the market.
I'm sure if Zuckerberg wants to spend $10B on Nuclear Fusion it will happen.
https://www.esgdive.com/news/meta-inks-nuclear-deals-terrapo...
…and if they do all of this, it’ll be closer to $20B than 10!