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They have no competition on any given paper that they hold the rights to.
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Well, maybe no competition when we're talking about institutional access rights on dry land. However, for everyone else, there's quite a bit of competition out there in the high seas.
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That's only for individual usage, which, I assume, is small potatoes compared to institutional usage. No major research institution is going to use piracy as an institutional policy, and neither is it going to boycott Springer, since at least some researchers would put up a fuss—because you don't just need access to lots of papers, sometimes you need access to that specific paper.
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Oh they are very aware of the threat. But their weapon of choice is the legal system and regulatory capture, not improving their product.
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Do you think these papers have the economic position they have because they are better than some competitor? Or because they have copyright: they provide exclusive access to some important things ...
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