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Interesting, I find it to be more pleasing than many recent BMW EVs I've seen. I was preparing to not like it as I clicked the link and was pleasantly surprised. Don't love the tail lights, but otherwise it's good/fine to my eye.
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It’s got Bugs Bunny teeth.
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Beaver teeth
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What exactly do you find particularly ugly on this car?

The only thing that is a bit weird to me are the headlights, otherwise I quite like the look.

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Any BMW with a grill smaller than an ASHPD portal is palatable.
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Haven't you seen the Ferrari Luce?

Anyway, the iX5 is also not my taste but at least it looks like a BMW.

A very heavy BMW. 2900kg!

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I am a great example of how true this is. I wanted an electric car, I wanted a BMW for a long time, I tried to convince myself to buy one for months but couldn't get over how ugly they were. Why do companies destroy their iconic designs when they go electric? So sick of "space car" designs for electric.
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The screen cut ins, typographic headlights, and crystal scroller wheels scream "teenager escaped room due to Bitcoin". BMW has many timeless designs to pull from in the last 30-40 years, but chose to pass the mature confident adult torch to the likes of Volvo and Rivian...
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For me the last generation, F-series, was pretty much e46 3.0. You can only iterate so many times.

Neue Klasse is a bit odd but I thought the same thing about the F and G model runs. I’ll need to see it in person.

BMW is dethroning Mercedes and continually beating Audi sales in the US. I’m surprised so many people would buy a car if they thought it was ugly. Benz reliability has tanked and Audi is lackluster as usual.

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I finally gave up on bmw last year (after 15 years and 4 models) due to their reliability and cost of repair. I don’t think I’d touch them after spending thousands chasing down coolant repairs due to poor design (plastic parts, high labor cost location to inspect and replace).
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Yes my wife’s x7 has been through 2 water pumps and now the control and thrust arms were leaking hydraulic fluid. Only 60k miles.
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It's also just a ginormous hunk of metal. Which also makes the long range kinda moot, strapping a bigger battery will of course result in a bigger range. I'm guessing the car doesn't make any improvements on the efficiency?
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My impression of new car design aesthetics is they're mostly ugly to me because they're optimizing for selling to a different market than mine (USA).

New automobiles starting looking Alien after China started buying more of them than the US, and it's continued ever since.

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TBH even ICE BMWs from recent years all look like fugly tanks
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taillights look like a vinfast.
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It's like a different brand now. Apparently the Chinese drove this trend: https://www.hotcars.com/bmw-moves-on-big-grille-era-neue-kla...
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I mean compared to the other BMW tanks this looks actually slightly less like tank

I guess people would buy it just for the brand with whatever design, personally I find current BMW tank design the worst in last 30-40 years I am watching car design

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Elon Musk would love it lol
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