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So the default assumption should be that big companies are actively trying to defraud you?

The difference between "rent" and "purchase" has always been very clear: with the former you have to give it back, with the latter you own it forever. It is only very recently that this kind of steal-back has even become possible at all, as it can only be done with digital content delivery to an entirely-closed platform.

"You should assume that words have the opposite meaning and that big companies can steal from you with impunity" is a world I don't think I want to live in.

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Whether you want to or not, that's pretty much where we live now. A default position of "every company is trying to defraud me" is not a bad position to take. As you find out a company is less of a criminal, then you can relax your position, but if you go in relaxed and need to tighten up, you've probably already been screwed out of something.

The "rent" vs "purchase" has never been different than it is now. Yes, purchase is a very deceiving word by design. The thing bringing it to the forefront is that they never were able to rip that physical product sold to you in the way they can with the digital product. That seems to have made people pay attention to the legalese that has always been there.

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