I’m sure they are trying and it has gotten slightly better lately - but it’s still not great imho. If they really want to do it better than Apple etc., they seriously need to up their game - and I really wish they would, but I don’t see that happening, the cost is too high.
I have a newish car (2023 make) with an Android based infotainment system: the built-in maps move so slow, no online updates (I have to use a stick to update them once a year) and so on. Basically they put it there I think out of habit, not that the majority of their customer demand in-car navigation as a must to buy it.
Some brands don't even do OTA updates, so you'd have to get your car in for a service if there's a new feature or bug fix in an update you care about. I'd never want to do that for a map fix when I could just use Carplay where Google Maps (or whatever else) has already fixed it.
And even if they do OTA updates, they won't be updating those maps in 10 years, much less 20.
It's a real competition, not sure who would take home the gold.
> I’ve had ~15 cars over the past 25 years
They already collect and track you, even with car play. I strongly recommend this CCC talk, where they hacked a Volkswagen database that contained unfiltered, high-accuracy, timestamped locations of a large majority of electric cars from VW group.
Based on that they were, for example, able to identify cars owned by members of Germany's security apparatus: where they work, where they live, where they drop off their children each morning. Who visited brothels.
I don’t pay for any Tesla subscription services, but I do not miss Carplay. Would it be nice to have? Sure. But there was/is no equivalent car at that price with Carplay.