Price is not the reason people chose AWS. Some companies use Azure. The current startup at $WORK uses yet another smaller Cloud. And yet AWS sill has the clear lead in market share. That's because price is far from the only factor, and not even the main factor.
That's not true. It's just the way things work "saving money" isn't part of the KPI. Enterprise teams get a budget. If you "saved" you don't get it back. So unless there's a legit need it's ALWAYS easier increasing than cutting it.
It's not about risk. It's about power. They are price sensitive but in a way that doesn't matter to the bottom line i.e. if I can cut my AWS storage bill by 10% and then spend it on random tokens I'd do it.