The only thing that truly counts, for her.
Being a woman doesn't make her not responsible despite being the ultimate decision maker in the division, nor should it shield her from criticism.
> The glass cliff is a phenomenon described by psychologists Michelle K. Ryan and S. Alexander Haslam, in which women are more likely to break the "glass ceiling" (i.e. achieve leadership roles in business and government) during periods of crisis or downturn when the risk of failure is highest.
The fact that Microsoft has a studio making Fallout knockoffs while they own the Fallout IP is insane.
Put more effort into having pot sweeteners that get you off competing platforms and onto theirs. As it stands there’s no reason not to buy Microsoft’s games on PlayStation, PC, or Switch where Sony presumably captures 30% of the sale price.
The Xbox Ally hardware is way too late and way too niche. It should have had the operational friendliness of the Nintendo Switch, come out 5 years ago, and been first party hardware instead of a co-branded item.
Their MO will always be EEE and they'll always (attempt to) abuse their monopoly power, while giving corpos and consumers just a glimmer of hope to keep them strung along...
Also any company they acquire will be gutted until it looks like the rest of the org.
I'm trying to think of a Microsoft acquisition which has been a success. Nothing comes to mind.
I think it would be enshittification if Microsoft said “sorry, you now have to rent servers through us and all content comes from our content shop,” but that’s not the case.
Merely offering a product that has a bad value is not enshittification.
We do not have a market designed to reward these things, at least not for the likes of Microsoft. For them, it's far easier to simply cut people while collecting on their previous labor. Once the product of that previous labor is no longer as valuable, it can then simply be spun off or shut down permanently.
In the meantime we haven't seen a new Quake, Fallout, Elder Scrolls, Perfect Dark, Fable, Banjo, Conker, or the myriad of other mainstream IP they owned in decades. Most of these franchises have lost a ton of value after sitting on the shelf for so long without releases.
Note that this is different in gaming than film because of technical progression. But also Nintendo are very good at "same charm, familiar characters and plot, different feel".
But they don't simply do roster updates, they bring those characters and worlds into new experiences, and they're willing to sit on good games rather than push out yearly new releases with almost nothing different compared to the previous iteration.
And the stability these franchises gives them, allows them to continue to make new IPs that may themselves grow into future tentpoles. So it's not just that they squander those successes, they are often trying to innovate into new things.
Disney + Marvel offers a roadmap for extending existing IP. (Keep in mind that the Marvel acquisition was in 2009.)
The usual tricks of "noise signals how many are really upset in absolute terms, not the relative popularity", "people will still make noise about what they don't like regardless if that's more popular overall", and "people who hate one attribute of the product can often still like it enough to buy overall".
Sure, you can do well: Skyrim was a big step up from Oblivion, for example. But you can also screw things up (see: Halo), or fall into the trap that Valve has fallen into with Half-Life 3 where the expectations of the public can never be truly met.
I think what they want to do is make the next WoW. Low-risk, customer lock-in, people identifying themselves with their consumption of the IP to an almost ludicrous degree. You see that already in some ways with Fallout 76.
I think the entire content production industry, no matter the medium, is aware of the risk/reward of rerunning existing IP vs creating new IP. There's a reason we get retreads of retreads elsewhere, existing IP is lower risk, higher reward, pretty much always.
Halo is a good example - they fumbled with Infinite. It just wasn't very good. Yet the remake of Halo: Combat Evolved is getting a ton of attention from the fanbase and broader gaming community. If the next Halo is good, that fanbase will come back around.
> I think what they want to do is make the next WoW. Low-risk, customer lock-in, people identifying themselves with their consumption of the IP to an almost ludicrous degree. You see that already in some ways with Fallout 76.
This is what they now want from Mojang and Minecraft. Asha even called it out in her letter.
The fanbase already has the Master Chief Collection. The remake seems doomed to fumble worse than MCC's notorious launch issues and it should be obvious to anyone looking at the project on paper. MCC was a team with ownership trying to learn the ins and outs of decades of work on the Slipspace engine to recreate each step of the Halo journey in an upgraded/consolidated form of its own engine. The new remake is a mostly outsourced team that basically owns nothing trying to recreate Halo mechanics in UE5 with the help of LLMs and other AI upscalers. That's nothing like what the real fans should want for the franchise. It reeks of corporate mismanagement misunderstanding what IP is for. It also reeks as a slap in the face for the hard work on the MCC (and yeah 5 and Infinite, fumbles and all).
Sure, who doesn't want that? You don't get there by gutting the veterans who can rapidly iterate and know the technology and gaming landscape well. In my eye these kinds of layoffs are simply their giving up.
Agreed. If you are looking at a chart of performance and it's flat or slightly increasing year over year for a few years, you're not doing great. You need to see some dips which means you tried and failed. Without those, you won't ever see the big jumps.
If you input $1000 into process A which returns $20, and inputing $1000 into process B returns $30, you'd be insane to invest in process A and not process B, right?
>If the said process takes exactly 1 year to complete, and requires all the inputs to be provided upfront, then its margins can be directly compared to bond yields, but businesses are rarely that simple.
Something tells me the xbox division isn't some sort of machine that takes in $x in costs at the start of the year and spits out $1.03x in revenue at end. Capital costs could be higher (eg. game takes 4 years to develop before you can sell it), or lower (eg. you pay foxconn $400 to make an xbox then immediately turn around and sell it to best buy for $450).