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There isn't anything about pricing yet because it's in closed beta.

Source: https://t.me/devs/199669

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The lack of a clear business model does make me hesitate in building anything substantial on it.

Supposedly Telegram has been profitable since 2024 but there's crypto stuff mixed in there so it's hard to know how stable that is.

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The have a massive advertising business, and charge for premium accounts. Not sure what makes you doubt them when other platforms, like Signal, have zero business model and are just providing services "out of the goodness of their heart" (not suspicious at all).
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I want to understand the business model behind this specific feature.
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Probably doesn't cost much at all to run some servers to spin up javascript functions, compared to their massive storage costs. It's at best a fraction of a percent of total costs.

Whether or not they (or discord for that matter) can sustain a profitable business in the long term is another question.

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I'm also curious about this.
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free so far.
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sounds free to me
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But will it stay free, once enough people invested in it?

Telegram engaged in a bit shady crypto stuff, and let scammer bots roam freely. Also there are perks, if someones troll/harass/spam and scam groups and enough people report them, they get temporary or permanently restricted - unless they pay money to Telegram. Then they are free to troll again.

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