Most people don't read most newsletters. Some people read some.
This Saturday I sent an email. It has since been opened by 26% of my subscribers, that's 4,600 people. 780 people clicked on a link.
I tweeted the same email as a link and got pretty good engagement! 20 likes, 2 retweets – that's decent for me these days. It was seen 1400 times. 78 people clicked on a link.
I have roughly the same number of followers as I do email subscribers.
Perhaps it is even a better solution than website that vanish eventually. I might one day make a newsletter with links like:
example.com?re=you@yourwebsite.com&article=1234
Then mail you the requested article. With RE: and the same title they will even be threaded.Medium is where you can post and get a bit of what substack offers while giving you the ability to make your post freely available via the web.
> What's the email for anyway? So that you can get sent notifications of new posts?
On substack, you get the whole newsletter in the email. you dont need to go to a website. I use https://kill-the-newsletter.com/ to put them in my rss though.
Every Substack has an RSS at /feed.rss.
I don't pay attention to my RSS reader, and barely use social media. For whatever reason, email works for me.