For example, people in my community are mostly known by their family name, and not by individual's name. Family name alone is used as far as possible. My grandpa never liked to be called by his own name.
The idea is, as long as there is someone to carry the family name, individuals should not matter.
The "individual" is short-hand for negative freedoms, and from this you can derive many of the same values as the "community" types want.
For example, you can say that carbon pollution is an infringement of an individual's negative freedoms. You can also say that it's bad for society's functioning and public health. This is one example where the lens of the individual and community give the same result.
Typically these two words point to different resolutions of analysis, one concerned with a unit of analysis that can be more easily understood and more credibly ascribed rights (the single suffering human), the other concerned with the global system dynamics where the analysis is more difficult but can also reveal some emergent phenomena (sociology, economics).
do you happen to be the narrator of notes from the underground?
under what circumstances is it beneficial to have less awareness of oneself?
Like, when you're at a party, not having fun, but instead thinking: "I am drinking alcohol to lower my social inhibitions at the cost of worse sleep and long-term health benefits, because I think in the long run the possible connections made here and the subsequent rise in social status will be worth it"
Awareness is about the senses, as well as having the experience to predict what will happen next, and plan accordingly. Awareness is 100% about balancing the sensing and the planning.
The sensing is important, but not for its own sake. If you overcorrect in that direction, it's just self-indulgence and hedonism.