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The thing about ice cream is overrun. How much air is in that half gallon today vs 30 years ago? I'm sure you are buying more air today.
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"Ice cream" has a legal minimum density floor of 4.5lbs per gallon. It has been that way since 1958. If they're mixing more air than that per gallon, they can't legally call it "ice cream".

https://www.nytimes.com/1958/03/26/archives/u-s-issues-an-ic...

The term "ice cream" is pretty well regulated in the US. Really shows where our priorities are as Americans.

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> The term "ice cream" is pretty well regulated in the US. Really shows where our priorities are as Americans.

Most natural food products are regulated in the US [0]. Ice cream is not unique in this regard, nor is the standard is particularly onerous compared to others. It easily fits on single page [1].

0: https://www.ams.usda.gov/grades-standards

1: https://www.ams.usda.gov/sites/default/files/media/IceCreamI...

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I agree, and my point about "really shows where our priorities are" was meant halfway in jest.

It is interesting to me though that we make such a big point to regulate even things like "ice cream" and "potato chip" with labeling regulations but then so much else of our food industry seems to be pretty open. There aren't requirements of what a "chocolate chip cookie" is, for instance.

Not that I'm arguing for repealing the regulations we have currently, I do like to know the "ice cream" I'm buying meets these minimum standards.

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Why not just measure it by weight then? That's what we do here.
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I have no clue to the history of it, but personally speaking when I'm serving myself some ice cream I'm eyeballing the volume of ice cream not measuring it on a scale. Even when I buy froyo and I literally am paying by the ounce I'm usually thinking about the size of it as I add stuff and not necessarily thinking exactly about the weight.
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And a lot of 'ice cream' tubs in the "ice cream" section of your grocery store are "frozen dairy desert" not ice cream. They are packaged like Ice Cream, flavored like Ice cream, and appear to be Ice Cream. But the words Ice Cream do not appear and instead a hard to spot "frozen dairy desert" is somewhere on the packaging.
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If they want to make a frozen concoction of a ton of candy bars and cookies and fudge and milk and sugar and churn it all up to be nearly the consistency of chunky whipped cream I don't see any reason to not allow that to be sold as a product if we're allowing all that candy and what not anyways. I'm glad its not allowed to be labelled ice cream.

And if they're making a product like that, where else would you prefer for that to be put? In between the porkchops and the steaks? Maybe between the crackers and the chips?

I don't quite get where you're going with this other than to suggest they shouldn't even be allowed to make such a thing at all and sell it in stores.

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The point is its another phenomenon similar to the shrinkflation and quiet ingredient substitution. I'm commenting on how the not-technically-human marketing creatures try to get you to think that you're buying ice cream when you're buying something else of lesser value.

Particularly when its something like Breyer's light - its literally sold next to the Ice cream equivalent from Breyers and is designed to be ice cream in all but density requirements. Most people would call it ice cream and never know its designed to trick them into accepting something that is lesser quality for the same price.

As to where I'm going with it - well I'm just pointing out another form of the stupid shit. I can't wait to see how you flip out when I point out all the ways that they try to trick people into believing they are buying meat.

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> try to get you to think that you're buying ice cream when you're buying something else of lesser value.

Maybe people sometimes do want the stuff loaded with fudge and candy bars and cake crumbles and whipped to nearly the consistency of whipped cream? Maybe sometimes people don't mind the tradeoff of it being whipped more so it still satisfies similar cravings and desires while being less calories per bite?

I don't exactly see why its "the stupid shit" and makes people less human to concoct such things. I say let them have their fun, just make sure its actually labeled if things are "ice cream" or not, as I usually prefer the basic "ice cream". Once again, should these products just not be allowed to be sold at all? What changes to their labeling do you think are needed? Are they not allowed to actually show the product at all on the label or something?

And yeah, it makes sense to stick the Breyers products next to the Breyers products. Once again where else would they put it? Wouldn't it be a bit more of PITA if the Breyers products were just kind of randomly strewn all over the place? You're seeing such negativity and bringing so much hatred for what seems to be like pretty obvious placement decisions. Ice cream like things are all around each other, similar brand products are grouped together. Are you also upset that sorbets are usually right next to the ice cream?

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You seem very upset that I'm pointing out a slimy marketing tactic.

It's simple - people will think these things are ice cream, because they are sold in a way to intentionally make them easy to mistake for ice cream with the goal of blurring the lines reducing product cost without people noticing they are getting an inferior substitute. It's similar to (but distinct from) lowering the amount of goods in a box without reducing the size of the box (shrinkflation), with a similar goal.

> Maybe people sometimes do want the stuff loaded with fudge and candy bars and cake crumbles and whipped to nearly the consistency of whipped cream?

You're really stuck on this - I specifically pointed out Breyers light vanilla, which is not this at all. In fact, nearly everyone served this would just call it ice cream, and evidenced in this very thread where someone stated "theres so much air whipped into ice cream these days". That's the point.

> And yeah, it makes sense to stick the Breyers products next to the Breyers products.

Nabisco cracker products are in a whole different aisle than Nabisco cookie products. More relevantly, Nabisco saltines are with the other brand saltines, not on the same shelf as cheeze-its. You see Kraft mayo in the mayo section, and kraft mustard in the mustard section of the condiments aisle. I think its reasonable to put Breyers ice cream in an ice cream section and Breyer's light in a frozen-desert section of the freezer aisle, and not at all obvious why they aren't.

> I don't exactly see why its "the stupid shit" and makes people less human to concoct such things

The people who concoct them are fine. The ones who are less than human are the ones who use tricks to fool people into thinking they are ice cream. I mean even the name in the example "Breyers Light" - most things that are "light" are the same product with less sugar or fat or salt not a wholly different thing (e.g. Bud light is still beer (cue jokes from the beer snobs)) - are another trick to lead to confusion because its no longer ice cream.

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> You seem very upset that I'm pointing out a slimy marketing tactic.

I'm not the one calling people non-human and using terms like "the stupid shit" and assuming conspiracies that can easily be described with logically sorting like items. I'm just really trying to understand the mind of someone so angry about people enjoying different kinds of deserts and so the makers of those desires are now inhuman for sticking their frozen dairy products in the frozen dairy section.

> I think its reasonable to put Breyers ice cream in an ice cream section and Breyer's light in a frozen-desert section of the freezer aisle

Wouldn't that be immediately next to and surrounding the "ice cream" subsection? Like maybe novelties, frozen dairy deserts, ice cream, sorbets, that sound reasonable? Wouldn't you then logically put the brands like Breyers that make both kinds of products at the edge of the "ice cream" and the "frozen dairy desert" section? Isn't having them be the border of both sections then still the same end result you're dehumanizing people over? Should the government be required to have these products separated by 15 feet and have big flashing warning lights announcing the separation of those sections? How much separation do you require to meet your standards?

Are their frozen dairy deserts really the same level is dissimilar as ketchup is to mustard? Or are they essentially just like different "flavors" of the same base concept? Personally I (and I imagine many other people) could just swap a "real ice cream" for a "frozen dairy desert" and probably not care too much, but if I put mustard in something calling for ketchup or vice-versa it's definitely not going to end up the same!

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That is the minimum. If you were making a heavier product then you could add more overrun as a form of shrinkflation, its real.
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That's why crap companies like Dreyers mostly doesn't sell it anymore, they sell "Frozen Dairy Dessert" in fine print but with giant ice-cream-evocative words above it.
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The air is necessary. A solid block doesn't scoop well with hand tools.
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