Also in many social situations such as expos, meetups and such asking for a personal whatsapp or phone number can be a cringeworthy especially if you actually want to followup with some business proposal or solicit your services / asking for referal / etc.
At the same time 99.9% of people will be okay to connect on Linkedin and you will have that +2% trust boost that can be sufficient to make sure your message wont be ignored.
So Linkedin is really worth it as long as you are not using it as social network.
I work in the European energy market sector and LinkedIn is one of the to go places to catch up with developments in the markets, the latest the analyses, and upcoming events. And some posts are actually good, you just need to filter out the rest. I wish there would be a better platform for this specific content (maybe I'm simply missing it) but for now, I find it there.
Coming from a computer science background and kinda accidentally ended up in energy markets, I was surprised that LinkedIn is the place for this content I(in contrast to the computer science field).
I, unsurprisingly, am making the same observations. Sometimes I do think about shipping a slim Chrome extension (~Ad Blocker) to classify and filter out useless content. Could make it a bit more bearable and useful.
It has a 'gentle mode' so you see what gets blocked.
I think it's thanks to it that I don't feel animosity towards LinkedIn anymore.
I do post things like a promotion, certificate, speaking opportunity or a new blog post I made.
I can only hope I'm not too cringe and corrupted.
But if you actively prune / curate WHO you add to your LinkedIn, you end up with a feed that is genuinely useful.
What you do need to know is WHY you want to use LinkedIn. It could be to find your next job, finding potential customers, or just keeping up to date with <INDUSTRY>.
Part of the problem is the tech industry. There's plenty of people trying to get rich quick in tech and LinkedIn is essentially made for them. I don't see it as much in other fields where most people don't imagine themselves building unicorn AI startups with VC money and becoming obscenely rich.
It is a way to keep up with opinions about industry news, but at least for tech, I think this is all downstream of what's happening on "short-form" social media. It breaks on Twitter and then you get LLM-powered thought leadership on LinkedIn for the next two weeks.
My customers are in healthcare, and they don't hang out on X for example (which is where I get most of my tech news alongside HN).
I just use it 1 - to stay in touch with people I know professionally and 2 - when I have a meeting with ppl I don’t know, to look them up and see if we know anyone in common or at least see what other stuff they’ve been doing.
It's offering was: "Talking about my CV/resume and engaging with potential employers have to be so stiff, corpo and outdated. Why can't it be more casual and easy to do like a Facebook Bio but still usable? Also, business cards suck and get lost. Another thing, working in <insert industry> is demanding and going to networking events is awkward and too full on. I wish I could maintain connections and have occasional conversations with people and actually remember who they are"
This worked for a while. In 2012 to 2015 getting jobs entirely via recruiters and conversational interactions on LinkedIn often led to interviews and other things. Then they started needing to make money, so adverts became a thing, the premium became a thing, then marketing departments caught up and started aggressively promoting crap, then later influencers arrived, and now AI. It's a death by 1000 cuts, it's fundamentally made out of low-stakes dishonestly from people just trying to keep their career going. But the end state is that it's probably the most dishonest social media platform to date. When you have Instagram and Facebook to compare it to, that's quite an achievement.
When they added the story /post section it became a glorified Facebook .
Now that the market has tanked, their feelings may have softened somewhat.
And some of the industry posts can be interesting.
Maybe I should give them money :)
Sometimes I do, reflexively, when I check my messages or some specific people. I get no value out of it. But I do know people who seriously use linkedin, as in read, post, comment, and message people.
Connected with the CTO of a $1B Israeli company over LinkedIn and was on a plane to Telaviv a week later. They ended up acquiring my co.
My second startup partnered with the worlds largest ed tech co in cybersecurity (with their head of learning dev) off the back of a cold our reach on LinkedIn ..
If u learn to not be super fragile and bothered by all the cringe content .. it’s basically ur personal M&A firm. Gives u tremendous leverage for partnering, sales, intros without needing some fancy old boys network.. or startup incubator bs
Then tech jobs stopped existing and now Linkedin is a pure AI content driven jerk off engine for desperate people without a (real) job to sound important.
I've been in IT since before linkedin existed.
Me and my friends have a lot of jokes about linkedin, a lot of prejudices. I'm going to let you form your own opinion. Trust me, you will form one, once you start working in different offices with office people.
Technical content appeared on LinkedIn.
Not just one or two posts. Tens of posts. Every day. Technical content from the thought leaders in the industry.
Yes, there was still corporate slop.
Yes, LinkedIn still mostly serves for self-aggrandisement.
But there were nuggets of gold, for those prepared to sift for them.
Seriously: LinkedIn is still mostly garbage. The quality of discussion is not great. But it has improved a bit, and given the fractured nature of social media at the moment it's somewhat viable to use it for technical content. It very much depends on the specific area. If you want to talk about the new hotness (e.g. using LLMs to write software) there is a lot. For more niche areas I expect other venues will do better.