Collectively their creator/owners will be paying thousands of dollars/month for their fonts. Something you’ve correctly assessed that a very low number of their viewers will notice or care about.
Nebula can make one upfront payment (likely less than a single months font foundry payments for their owners), and give the creators absolute certainty that the created font is free forever, no matter the viewing platform or medium.
Seems like a decent place to allocate some idle cash.
Can't think of any reason why Nebula creators would go for this one other than to blend in with the platform's corporate house style for the 1% of users pedantic enough to notice and... well they could have picked an existing SIL open font for that if it had been about simply minimising creators' costs
I'd understand it way more if they were a big corporate creating something very distinctive and very closed source for their marketing material...
> When Nebula found itself facing exorbitant fees to license the font it relied on for all of its branding, the company decided to find a new font that would work just as well.
So if the goal was to save money, wouldn't the smart move be to use Source Sans for $0, instead of paying the designer of Source Sans to make some very minor tweaks to end up with another SIL font?
They wanted something that could be a drop-in replacement for Whitney with the same letter sizes and spacing, so that they could put it into all of their products without needing any other redesign.
They couldn't find anything like that available off the shelf, and fonts they found that were close to Whitney in appearance were still also somewhat expensive, so their alternative was to take Source Sans, which has a free license, and make some quite significant but semi-automated modifications to it.
Making changes to just the typeface was presumably cheaper than making changes to all of their other designs.
I think I'm at 5 now.
Also three of those companies designed their own font too, though none of them still use it.
For example, I've built metrics-compatible versions of Aptos and Verdana in the last few days based on other open-source fonts that matched the shapes closely.
For Verdana I just told an LLM to add bars to DejaVu Sans and extend some shapes. For Aptos I had to get a bit more creative, designing a new double-storey g, but it was otherwise fine.
This doesn’t seem like an extravagant expense to me. And it sounds like it saves money on commercial font licensing.
In many cases, it's all internal and no skin off noses such as this font project. In other cases, it means the UI changes every 4 to 6 months or even worse, the software becomes so bloated with "features" it becomes unusable so a clean replacement comes on the scene then the cycle repeats.
Sometimes, I feel, it would be better for companies to clap their hands and go "We did it, we solved the problem" then just stop. Keep the infrastructure running, do bug fixes, listen to customers on new features or changes but otherwise not do product churn for the sake of justifying salaries.
To expand on my view in an abstract way, when constructing a building construction workers, architects, project managers, and the whole cadre are hired then the building is built then all those people move onto new projects. Continual development of software is like if construction never stopped so that the construction crew still had jobs. A construction site should strive to transition from architects, cranes, and concrete trucks to maintenance staff, mop buckets, and screw drivers.
Nebula Sans is a derivative of Adobe's Source Sans which is available to use for free for any purpose include commercial under the SIL Open Font License (the same license Nebula Sans has to use as a derivative of Source Sans).
So they could have just used Source Sans for free and virtually nobody but the most dedicated font nerds would have known the difference between that font and Nebula's tweak of it if not for the PR announcement.
All that said, I don't care what Nebula spends their money or time on, so I'm not saying they shouldn't have had this font made... but doing it wasn't a money-saving move.
Companies are allowed to make fun things.
Feel like these things happen all the time in software as creative projects? Could be a tool for attracting design talent / interest?
shrug. It’s a nice typeface, cool project.