The PR problem is downstream consequence of what can be measured, but the root cause is upstream. Focusing directly on solving the downstream problem is basically Goodharting the metric -- thereby ensuring the upstream problem never really gets solved, and the downstream metric becomes fake and decoupled from the true situation.
Once you "solve the PR problem" what is the incentive to ensure that the root problem is actually solved now that you have successfully blinded yourself (society) from measuring the true problem?
I never said focus directly on downstream. I thought it would be obvious that I'm talking about why you bother with upstream, because the downstream effects are important.
It seems I phrased something very wrong because it looks like everybody is assuming I'm saying that you should do as much bad as you can possibly prevent people from noticing.
Frankly I couldn't give two hoots about the impact on sales of future robotic devices of the 'PR problem' of their perceived privacy intrusions. By contrast the actual danger of their real material privacy intrusions is deeply concerning. Similar to Ring - or more pertinently Flock cameras.
The media discourse is interesting, but only sociologically. The fact that these devices are actually spying is significantly more pertinent.
> PR is the problem you have to overcome for people to let smart devices into their homes too.
Why on earth should real material concerns be 'overcome'? These concerns focus on real and deeply serious issues. They concern child safety, marital privacy and a host of other real issues.
> PR is the reason they even had anything to listen to.
This is factually incorrect. You're confusing the shadows in the cave for reality.
It’s not that the robots are surveilling and that would be morally wrong… it’s that people are upset by it and that impacts the bottom line.
“I’m sorry that you chose to feel that way”
What I'm saying is that PR influences how the masses perceive your product and therefore whether it gets mass adoption or mass avoidance. Yes, the so-called "material effect" (whether privacy is actually undermined by the product) results in PR one way or the other, but most people don't do the digging to figure out exactly what the material is, they rely on what has reached the public eye.
> Why on earth should real material concerns be 'overcome'? These concerns focus on real and deeply serious issues. They concern child safety, marital privacy and a host of other real issues.
You overcome it by being able to prove you don't invade privacy. That's overcoming the preconceived notion that products in your category are not to be trusted in general.
I never, ever said or meant that the goal is to still undermine privacy but just not have people find out or have a problem with it. (Even though most companies in practice have this goal)