5G is already much less clear: 5G non-SA literally depends on 4G for signaling and uses 5G-NR (which itself is still OFDMA) only for user data. 5G SA changes the core network again, but isn’t even supported in many networks worldwide.
There are huge jumps in bandwidth within a generation too. 3G started out with circuit-switched-ish 384 kbit/s and ended with 40+ Mbit/s on HSPA+. The jump from that to early LTE was much smaller in comparison.
So in a way, the model of “every once in a while, the carriers and manufacturers bundle up a bunch of optional extensions and call it (n+1)” seems to be coming for 3GPP just like it already has for e.g. 802.11.
https://en.wikipedia.org/wiki/LTE_frequency_bands
Even within a category such as "4G" there have been significant advances in some radio capabilities since it was introduced, like MU-MIMO, vs early "4G".
There's a very large number of different things that are all being marketed as "5G" now, so it's really a drastic oversimplification to try to say that all 5G is the same thing. Do you not remember the very early days of "3G" when cellular carriers were trying to market EDGE/GPRS as if it was 3G?
"Even within a category such as "4G" there have been significant advances in some radio capabilities since it was introduced".
Yes but this is as I explained in my previous comment. There have been new features and new capabilities but on the same technology and system architecture. Think of improving internal combustion engines over time vs. switching to electric motors. That's how Gs broadly work on the technical side.
Perhaps the issue is marketing overusing a technical term that does not lend itself to it super well, especially when comparing 4G and 5G, from a smartphone consumer standpoint.