There are websites that let you create them. It’s not like it was impossible. But it wasn’t straightforward for the average user.
Letting any user do it right on your phone is new to iOS 27. And this app now lets small businesses do it easily.
It’s actually rather strange it took this long, seems like an obvious gap.
Same kind of stuff you would see on a loyalty card.
They’re nothing like NFTs.
They’re an optional, more convenient, way to access concert tickets you purchased or your loyalty card for your grocery store.