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This would be the anti anti trust argument - that it's not studio vs studio, but it's type of screen-time vs other types of screen-time.

Was it Reed Hastings that was painting Netflix's main rival not other streaming platforms, but other types of leisure like video games? This was during the streaming wars IIRC.

Regardless of how you look at it, this is yet another confluence of IP franchises merging together, whatever juice is left in them squeezed out and reprocessed over and over over time. Kind of what Oracle is in software I guess?

Working in an adjacent entertainment IP focus business myself, my eyes are glazing over a bit at this point.

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> Was it Reed Hastings that was painting Netflix's main rival not other streaming platforms, but other types of leisure like video games? This was during the streaming wars IIRC.

Yea, and spending time with your friends and family, meeting new people, sleeping...

From [1]:

> “Think about if you didn’t watch Netflix last night: What did you do? There’s such a broad range of things that you did to relax and unwind, hang out, and connect—and we compete with all of that.”

When I read that interview, I became a lot more cautious of using Netflix and other streaming platforms, knowing their design is adversarial to my values (I want to be deliberate about what I watch, not be manipulated into mindless consumption).

[1] https://www.fastcompany.com/40491939/netflix-ceo-reed-hastin...

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This is the same argument from when Sirius and XM radio merged. It didn't matter that they were monopolizing satellite radio because the real competition was terrestrial radio and internet radio.
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> Regardless of how you look at it, this is yet another confluence of IP franchises merging together, whatever juice is left in them squeezed out and reprocessed over and over over time. Kind of what Oracle is in software I guess?

Cantrill tried to, as diplomatically as possible, warn everyone.

Nobody listened.

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From my perspective YouTube has quietly won the streaming wars. It has a vastly wider variety of content, especially for non-fiction shows. In the cases where there's more direct genre competition, I tend to prefer YouTube overall because, despite its offerings being generally lower budget, they tend to represent a wider variety of "editorial voices". There's a lot of outright slop to wade through, ofc, but there's also a lot of creative risk taking out there to discover.

Meanwhile, yeah, Paramount, Time Warner, Disney, etc. have all become so money-minded and risk-averse that it reminds me of the twilight days of the old Hollywood studio system, where all the major production companies were locked into a heated battle to determine who could be the absolute blandest.

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I kind of agree, and it's interesting how Nebula and Spotify (at least their video efforts) have been based on elevating and funding those ultra-budget YouTube creators. Like I watch Lindsay Ellis and Practical Engineering and SkillUp all on non-YouTube platforms now, despite YouTube being the recommendation algorithm that originally brought me there.

It's really the opposite model of the "major" streaming players who fund tentpole releases in the conventional Hollywood way, and then have a long tail of niche content (cooking reality shows and the like) that are clearly on a much tighter budget, but still basically modeled on being a cheaper version of a cable show rather than a much better funded version of a YouTube comedy troupe.

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> Was it Reed Hastings that was painting Netflix's main rival not other streaming platforms, but other types of leisure like video games?

Yes. He always told us that we don't need to worry about the other streamers nearly as much as we have to worry about them turning off the TV and playing games or (gasp!) going outside. TikTok/Instagram Reels wasn't a thing yet, but if it were, I'm sure they would have been on the list too.

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“Being an adult is staring at medium screens all day to come home and stare at a little screen while a big screen is on in the background”

https://x.com/andlikelaura/status/1392091221032460291

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Reed Hastings may be rich, but he is a fucking moron. By his logic the greatest threat to entertainment is people who parent without screens.
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You're misinterpreting what "threat" means. And in fact he used the word "competition."

He was talking about the "incumbent" they are trying to displace. Netflix's challenge was not getting people to switch from watching Hulu to Netflix, but to get them not to sleep in order to watch Netflix.

Evil maybe, but nothing moronic about it.

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youtube has slowly become like 90% of my TV time over the past few years, I think it's the fact that you don't have to commit to watching 40+ minutes of something every time and there's just way too much interesting content on it

and i'm not even someone you'd class as young anymore, so I don't think this is a younger generation thing

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Are you watching YouTubeTV, or just independent-ish creator YouTube?

I watch probably an hour of YouTube a week and would watch more if I could find anything good.

My favorite TV of the past five years is probably Severance. Is there anything of that caliber on YouTube? One of the best movies I saw last year was on Netflix (Train Dreams). Are there great movies on YouTube?

I’d love to year about some of your favorite stuff on YouTube.

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I'm in the opposite camp. I find Youtube exhausting, and it keeps getting worse and worse.

Their ads are terrible. And since I watch via a device like Roku, etc, I have to put up with them. I've actively removed them from my devices. Occasionally, I feel like looking up some video. I install it, and often before I even watch the video I uninstall it because the awful UI reminds me of all the other awful stuff in it.

Curation doesn't exist. I have to work hard to find good content. Harder than any video service out there.

And shorts. Oh. Dear. God.

For some very targeted stuff (home repairs, video game walkthroughs), it's great. For the rest, it just sucks.

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There are a few ways to disable/hide shorts. One day I said to a friend, “man I wish I could block these things, they’re insulting to my intelligence and just encourage clicking around” and my friend said “I’ve been blocking them for a while, just do this.” And while I can’t remember what “this” was, it’s worth a quick google.

Shorts are like the video equivalent of snacking on Doritos all day long.

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Of all of the various online services, YouTube is the one where I feel I get the most value in return for paying for premium. 90% of my video and music consumption is through YouTube, and it's all ad-free. (Well, except that so much of hobby YouTube is implicitly all ad because the video is about some piece of hobby gear, but that's sort of the nature of the beast.)

I've never watched a YouTube short.

My recommendations are all very well aligned with my interests. The trick here is to go through your watch history and delete things that are leading the recommendation algorithm astray. I am ruthless about that.

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If you have the ads turned off, it's a lot nicer. I got that with some family bundle for more Drive space.
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Let me put it this way.

Youtube without ads is still worse than pretty much all the major streaming services with ads.

I don't want to pay for that.

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Or just watch Youtube on a laptop, and install an ad blocker.
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I wonder what that % would look like for US voters over 60
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