Every person decides what to do with their saved time. Some people may want to use a ready made game, others may prefer to write a story or alter the script of the game. The ones who play a ready made game may express their creativity in areas not related to gaming.
You are judging people for not doing what you think they should do. As if your role was to be their social engineer.
It really isn't, presumably you go to a restaurant to enjoy someone else's work, and the owner put some effort at the dishes.
I suspect you'll struggle to find an example of human activity where there is no effort or agency in both the consumer and the maker.
>You are judging people for not doing what you think they should do. As if your role was to be their social engineer.
Kind of a weird argument. Now you're judging me for the writings of my post, as if you were my editor (?). Of course debate implies voicing an opinion.
Agency is an illusion. You don't generate your thinking, it just happens. I don't know why you believe that agency of the maker is needed for something to be enjoyable.
We could also say that the makers are the builders of the IA, and that they put effort in building it.